National Public Radio’s strategies for attracting the public are clearly working. With statistical support showing a continuing growth of their listener base it is hard to argue that they are doing something wrong.
NPR appears to be the only news agency to have actually figured out a viable way to maintain user base on the internet and continue to grow. Even social networks such as Twitter have a sharp user drop off after a short period of use, but NPR does not appear to have that. This is a testament to their ability to serve people with information they not only can use, but want.
As the article points out the appeal to many people is the local news aspect. With newspapers dwindling many papers try to get a larger viewership by expanding their coverage, but this in turn pushes out the local angle. Local news has historically been the fundamental block of newspapers; people care about what directly effects them and their local community. As a newspaper’s scope gets broader the local angle gets smaller.
NPR is apparently able to tap back into the local communities. Providing people with news that directly effects them is probably the biggest appeal for much of their user base.
For my blog this semester concentrating on small area versus trying to cover everything will focus it and give it a more definitive purpose. By focusing on a smaller area I am able to go more indebt with something that might receive little to know coverage. This would give me a an untapped market. It would give people a reason to come to the blog.
For example: there are plenty of political blogs. There are blogs from major news outlets as well as many individuals that talk about politics overall. But if a blog localized to a city or county they create a viewer base. They offer expanded coverage of an area that might receive no attention on larger blogs. This gives the people in the area something to read that directly effects them.
I was unable to find any NPR broadcasts that directly related to my blog topic, so I picked two news pieces.
The NPR stories use clear voiceovers and sound bites. They also add interviews into the bProxy-Connection: keep-alive
Cache-Control: max-age=0
adcasts to add validation to the report. NPR is good about supporting their ideas with the use of experts in a given field. They also use nat sound that fits the piece well. The only critique I noticed is NPR sometProxy-Connection: keep-alive
Cache-Control: max-age=0
es neglects getting comments from both sides of a issue. It is not always clear if the other side was left out intentionally or there was no one that would speak with them. There also is not always many sources in a given report, they ranged from 3 sources to 5 sources. Obviously 5 sources will give more voices to an issue and hopefully they are different enough to supply a variety of voices.